Invest in Custom Banners for Your Business!

Custom banners work because they’re so easy. Simply have a few printed by a reputable shop, and you’re well on your way to attracting customers’ attention and getting them one step closer to buying from you. But you don’t have to take our word for it. Have a look at the following reasons to make sure custom banners are part of your larger advertising strategy!

From eye-catching street-level advertising to booth decorations at shows and conventions, custom banners meet customers where they are. If a customer is walking along the street or enjoying a convention, they’re more likely to give your banner - and thus your business - a second look. Compare this to other forms of advertising, like direct mail, email marketing, or internet ads. Consumers are likely to throw out or delete mail from businesses they don’t want to patronize right that second, and many install ad blockers on their browsers so they don’t have to see your message.

Many types of ads have to be refreshed and renewed from time to time. A social media campaign needs constant new content to keep it fresh in consumers’ minds (and their feeds). Newspaper, radio, and TV ads need to be rewritten and re-recorded as time goes on. In contrast, custom banners are a one-and-done affair. The banners that advertise your business from day-to-day can stay put for months or even years. Even if you buy custom banners for a special event, like a big sale or a show, you can always put them in storage and pull them out again for next year. There’s no hassle here!

Remember those social media, newspaper, radio, and TV ads we mentioned earlier? Even if you’re running the same ad again and again, you still need to pay to keep it going. Your investment keeps going up, and you just have to hope that you bring in the revenue to justify it. In contrast, once you buy a custom banner, it’s yours forever. You can reuse it again and again and again for no more cost than the time it takes your employees to put it up and take it down. Now that is ROI worth bragging about.